Using
ATMs for bank transactions is very convenient for a number of reasons
such as they can be accessed 24 hours a day, they are located in
various locations or for some banks, their ATM services are even
available in different countries. However, in recent years, the use
of ATMs is no longer limited to banks as they are now being offered
to business establishments as well. This is because businesses see
the benefits to their customers and their business of having an ATM
in their premises.
Some
Facts and
Figures About
An ATM Machine
- ATM customers spend an average of 20-25% more than non-ATM customers
- 40% of ATM users go to the ATM Machine an average of 10 times per month
- Placement of an ATM machine is the second most requested service for retail stores
- ATM customers prefer the convenience of a retail store to a bank
If
you are a business owner and want to
install an Automated Teller Machine in your store, there are a number
of options a proprietor has when going about getting an ATM into
his/her business. Nowadays,
the
market is full of several types of ATMs such as Genmega, Triton,
NautilusHyosung Halo ATM,
etc. You can opt any one of these as per your convenience.
Buying
The
most profitable choice for the business owner, this entails owning
the equipment by purchasing the ATM outright. Typically the
proprietor gets to retain 100% of the $1.50 - $3.00 surcharge that is
collected per withdrawal.
Cash
replenishment is the proprietor's responsibility. So, this
arrangement works best for the hands-on owner who is often present at
the business and has enough disposable cash with which to replenish
the machine.
Leasing
This
carries all the same responsibilities and profit benefits as buying
an ATM. The fundamental difference is that the payment for the ATM is
spread out over time. This can be especially beneficial if a
proprietor has a tight cash flow situation and doesn't have the
capital to buy the machine. In addition, whereas an ATM would
normally be depreciated over 5 years when purchased, each lease
payment can be written off as an operating cost, providing a tax
advantage.
A
lease term typically runs anywhere from 1- 5 years, depending on your
arrangement with the leasing company. A business owner must keep in
mind that the Annual Percentage Rate (APR) will ultimately make the
purchase price much greater.
Placement Programs
Placement Programs
For
the business owner that wants no involvement with the ATM, ATM
vendors will sometimes offer to place an ATM in a business for free
and operate it entirely. This means no maintenance headaches, no
concern with loading the cash, just the need to provide space for the
machine and reap the benefits of its presence in the establishment.
Usually the proprietor will even be entitled to part of the surcharge
revenue, though the commission can vary greatly depending on the
transaction volume of the ATM.
One
of the most recent innovations in electronic banking is that ATMs can
now be placed on business premises. This innovation gives customers'
convenience in being able to access their accounts to purchase items
and it allows businesses to save time and money and an opportunity to
earn as well.
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